B2B Marketing: Five Easy Ways To Generate Leads

There are so many lead generation strategies that can provide you with leads. The difference is that the right lead generation strategy will provide you with an increased quantity of leads and of course better quality leads for a lower cost, while an inefficient strategy will only waste your money and time.

 

To help you get maximum leads, we’ve come up with a list of five simple lead generation ideas:

Fix your website

Think of your website as the window to your company. It represents the purpose, culture and values of your company. While a small typo here and there won’t matter much, major issues such as long loading times will be harmful to your website for example, the more time it takes to load the page, the less chance there is of a conversion.

 

Use Google’s PageSpeed Insights to check how your site performs or use Search Console to find out exactly what Google thinks of your website and receive notifications of any issues. 

 

Make sure you check for broken links, incorrect or missing content, and technical issues such as meta text etc. This article explains in detail the factors affecting the quality of your website. The quality of your website will decide your rank and thereby impact your B2B conversions.

 

Make content your friend

It would be difficult to find a company that does NOT have content marketing in place.

 

JUST having a content strategy is not going to be useful for generating B2B leads.

 

You need to have unique and valuable content that solves the specific problems of your customers.

 

Do research on:

  • What your customers are looking for.
  • Which of their needs are not being met by the current content.
  • Which channels do they use to find solutions. 

You can use audience personas to find answers to these questions.

 

Remember your job is not finished once you create content. 

You need to track performance and test to see what works best for your customers.

 

There are multiple tools to help you with your content strategy such as:

 
Review gaps in your Customer Journey

All this effort will be for nothing if you are losing customers due to problems in your conversion process. You may attract leads, but they’re worthless if you can’t convert/retain them.

 

Some of the gaps can be:

  • Unoptimized website 
  • Inefficient landing page
  • Lacking content strategy
  • No follow up 

The solution is easy. Analyze your customer’s journey and find exactly where you are losing them. (Google analytics is a great way to find gaps in the customer journey with its in-built reports,)

Once you find the problem,  figure out the cause and what you could do to fix it.

Use the tools mentioned above to optimize your website and content.

Facebook groups

 

Facebook currently has 2.2 billion active users, and around a billion of them are active members of Facebook groups. That makes Facebook groups one of the most attractive channels for lead generation. 

There are two main ways to use Facebook groups:

 

  1. There are multiple active Facebook groups related to your industry where customers are having conversations about issues they face. Join these groups and actively participate in the conversations. Give solutions to problems, provide feedback and engage. This will help you to build trust, which will drive lead generation.  TIP: The key is to always add value BEFORE asking for anything in return.
  2. Create your own group. This will help you to get as much content as possible in front of your potential leads on Facebook. Create an engaged, active group and provide valuable and exclusive content regularly. This article explains in detail how to create Facebook groups to drive conversions.

 

Email marketing

Email marketing is a cheap and versatile lead generation strategy. You can use email marketing for:

  1. Generating new leads by using cold emails.
  2. Checking whether a lead is a quality lead.
  3. Retargeting leads.

 

When done properly (not spamming people), email marketing can be the most effective strategy for lead generation. Here are some tips to elevate your email marketing strategy:

 

  1. Don’t send the same emails to ALL of your clients. Segment your clients. You can use tools such as Kissmetrics, Segment, Google Analytics.
  2. Use tools such as Mailchimp to automate your emails and track your performance.
  3. Make sure your emails are mobile-friendly and include call-to-actions.
 

Summary

 

These simple and easy-to-implement strategies will drive your lead generation quickly. There is one similarity between these tips. None of them require a huge investment!

 

These five lead generation ideas for B2B will help you to make connections without spending too much money. What would you add to the list?

 

B2B Marketing: Five Easy Ways To Generate Leads

There are so many lead generation strategies that can provide you with leads. The difference is that the right lead generation strategy will provide you with an increased quantity of leads and of course better quality leads for a lower cost, while an inefficient strategy will only waste your money and time.

 

To help you get maximum leads, we’ve come up with a list of five simple lead generation ideas:

Fix your website

Think of your website as the window to your company. It represents the purpose, culture and values of your company. While a small typo here and there won’t matter much, major issues such as long loading times will be harmful to your website for example, the more time it takes to load the page, the less chance there is of a conversion.

 

Use Google’s PageSpeed Insights to check how your site performs or use Search Console to find out exactly what Google thinks of your website and receive notifications of any issues. 

 

Make sure you check for broken links, incorrect or missing content, and technical issues such as meta text etc. This article explains in detail the factors affecting the quality of your website. The quality of your website will decide your rank and thereby impact your B2B conversions.

 

Make content your friend

It would be difficult to find a company that does NOT have content marketing in place.

 

JUST having a content strategy is not going to be useful for generating B2B leads.

 

You need to have unique and valuable content that solves the specific problems of your customers.

 

Do research on:

  • What your customers are looking for.
  • Which of their needs are not being met by the current content.
  • Which channels do they use to find solutions. 

You can use audience personas to find answers to these questions.

 

Remember your job is not finished once you create content. 

You need to track performance and test to see what works best for your customers.

 

There are multiple tools to help you with your content strategy such as:

 
Review gaps in your Customer Journey

All this effort will be for nothing if you are losing customers due to problems in your conversion process. You may attract leads, but they’re worthless if you can’t convert/retain them.

 

Some of the gaps can be:

  • Unoptimized website 
  • Inefficient landing page
  • Lacking content strategy
  • No follow up 

The solution is easy. Analyze your customer’s journey and find exactly where you are losing them. (Google analytics is a great way to find gaps in the customer journey with its in-built reports,)

Once you find the problem,  figure out the cause and what you could do to fix it.

Use the tools mentioned above to optimize your website and content.

Facebook groups

 

Facebook currently has 2.2 billion active users, and around a billion of them are active members of Facebook groups. That makes Facebook groups one of the most attractive channels for lead generation. 

There are two main ways to use Facebook groups:

 

  1. There are multiple active Facebook groups related to your industry where customers are having conversations about issues they face. Join these groups and actively participate in the conversations. Give solutions to problems, provide feedback and engage. This will help you to build trust, which will drive lead generation.  TIP: The key is to always add value BEFORE asking for anything in return.
  2. Create your own group. This will help you to get as much content as possible in front of your potential leads on Facebook. Create an engaged, active group and provide valuable and exclusive content regularly. This article explains in detail how to create Facebook groups to drive conversions.

 

Email marketing

Email marketing is a cheap and versatile lead generation strategy. You can use email marketing for:

  1. Generating new leads by using cold emails.
  2. Checking whether a lead is a quality lead.
  3. Retargeting leads.

 

When done properly (not spamming people), email marketing can be the most effective strategy for lead generation. Here are some tips to elevate your email marketing strategy:

 

  1. Don’t send the same emails to ALL of your clients. Segment your clients. You can use tools such as Kissmetrics, Segment, Google Analytics.
  2. Use tools such as Mailchimp to automate your emails and track your performance.
  3. Make sure your emails are mobile-friendly and include call-to-actions.
 

Summary

 

These simple and easy-to-implement strategies will drive your lead generation quickly. There is one similarity between these tips. None of them require a huge investment!

 

These five lead generation ideas for B2B will help you to make connections without spending too much money. What would you add to the list?

 

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