PAID ADVERTISING  

More sales, new leads, better quality traffic, returning customers and at the lowest possible cost: the expectations placed by clients on paid online advertising are high.

But how can you achieve this? With many years of experience & the expertise of our paid advertising professionals who can guide you every step of the way.

We put your ads on the right channels at the right time, where your customers are – nationally and internationally – and make sure that you stand out from the  competition.

We will advise and support you during all steps to success: from strategy development and implementation to analysis and optimisation.

GOOGLE & BING ADS

We focus on taking the approach that will get you the best possible ROI. We'll put a plan in place for who should see your ads, what types of ads to use, where your ads should show and give you a budget breakdown based on your objectives.
We use a full funnel, diversified platform approach applying cohesive strategies to help you generate and nurture your lead funnel all the way through your customers buying process.

PAID SOCIAL

Unlock profitable growth on Facebook and Instagram. Few channels consistently drive positive ROI – Facebook and Instagram can and do. We leverage a combination of data analytics to build a full-funnel, revenue-generating advertising strategy that optimises the media buy, creative, and on-site experience.
Adults in the US spend on average about 38 minutes per day scrolling through Facebook and over 3 million businesses advertise on the platform. We're constantly researching and discovering the most efficient ways to pull people in and get them clicking. More clicking means more buying!

RESULTS

CASESTUDIES

PERSONAL INJURY & FAMILY LAW FIRM

This client were looking to grow more quality leads within their budget. We were able to keep a steady amount of leads while working on lowering the monthly cost per lead. We were able to drop their cost per lead by 70%.

MEDICAL SPA

This Medispa wanted to boost their leads and grow brand awareness. We were able to significantly reduce cost per click over the space of a year.

WORKING WITH US

THE PROCESS

1.

Initial Consultation

We’ll discuss your objectives, target audience and competitors. We’ll then create a custom strategy for your business. After you sign off the plan, we’ll begin the on-boarding process and get to work either building out a new campaign or optimising existing campaigns.

2.

Extensive Keyword Research

Selecting the right ‘high-intent’ keywords is an integral part of running an effective Ads campaign. Without the right intent keywords (and match types), your campaign won’t perform well.

3.

 Tracking

Without proper tracking you cannot run a successful Google Ads campaign. We handle all of this for you. 

4.

Campaign Bid Management

Your campaigns will always be running the most optimal, high converting keywords. A lot of this boils down to the bid strategy chosen.

5.

Custom Landing Page

Landing pages can convert at 10%-20%+ while the industry average is anywhere from 2%-6% (PPC 2021 data).  If you don’t want a landing page, we’ll share recommendations for your website.

6.

Ad Copy Creation & Testing

Ad copy is a crucial component in making sure the keyword searched, is shown an ad that talks about solving the users problem via our unique selling proposition. They search a problem, we offer the solution. 

7.

Weekly Reporting

We’ll share a weekly report every Monday with a comparison to previous weeks so you will be able to see campaign progression. 

8.

On-going Optimisation & Fine Tuning

We will continue analysing the data in real time, making regular adjustments to ensure continued optimal performance. Tweaking keywords, ads, devices, ad schedules, ad extensions, negatives and call to action  – whatever’s needed to keep the campaign on track.

LET’S TALK

Request our paid ads deck, schedule an introduction call and let's get to work.